Started activity in Vietnam, building a salon practice around Japanese hair design and local Vietnamese clients.
BEAUTY × BUSINESS / CONNECTION 01
J-first
Saigon
Japanese hair design, salon management, education and creative activity — built for the Vietnamese market from Ho Chi Minh City.
Not simply a salon. A real operating field where beauty, people, culture and business connect.
Salon as
a living field.
J-first Saigon is the salon and operating base behind LIMINAL CONNECTIVE's beauty activities in Vietnam.
Since 2018, the work has expanded from hair design and salon management into professional education, creative production, market development and connections between Japan and Vietnam.
LOCATION
11/3B Nguyễn Ư Dĩ, Phường An Khánh, TP. Hồ Chí Minh
CLIENT BASE
Approx. 90% Vietnamese clients
ACTIVITY
Salon / Education / Creative / Market
START
Vietnam / 2018 —
From the
floor outward.
Expanded beyond daily salon work into education, model and creative production, and industry-facing activities.
More than 1,000 beauty professionals have participated in training and educational activities in Vietnam.
Connecting salon operations with business development, brands, people and opportunities across Japan and Vietnam.
Beauty
in practice.
The salon is where concepts are tested against reality: design, service, customer behavior, education, team development and the Vietnamese market.
Hair Design
Japanese design sensibility adapted through years of work with Vietnamese clients.
Models / KOL
Hair creation, shoots and collaboration with models, creators and influencers.
Operation
Real salon management provides the operating base for beauty-business development.
Knowledge
× People.
Education is not treated as a separate business. Technique, counseling, product knowledge, career development and market understanding are connected to professional growth.
J-first Saigon functions as a place where Japanese beauty know-how is translated into a form that works in Vietnam.
Inside
the work.
Salon photography from J-first Saigon's Instagram can be used here as the visual archive for actual salon activity, models, hair design and behind-the-scenes work.
HAIR / SALON
MODEL / CREATIVE
BEHIND THE SCENES
Image slots prepared for selected @jfirstsaigon photography. Selected files can be added locally to GitHub to avoid unstable Instagram hotlinks.
BASHI
Founder / Creative Connector. Based in Ho Chi Minh City and active in Vietnam since 2018.
Salon management, hair design, education, market development and cross-border connections between Japan and Vietnam.
VISIT.
CONNECT.
J-first Saigon
11/3B Nguyễn Ư Dĩ, Phường An Khánh,
TP. Hồ Chí Minh, Vietnam