J-first Saigon
Japanese hair design and education, localized for the Vietnamese market in Ho Chi Minh City.
BEHIND THE SCENES.
LIMINAL
CONNECTIVE
We stand at the boundaries,
and connect what comes next.
CONNECT
WE STAND AT THE BOUNDARIES, AND CONNECT WHAT COMES NEXT.
SCROLL⌄
What happens behind the scenes
shapes what happens next.
We connect what exists
to what could exist.
BEHIND / 001 — THE NAME
LIMINAL×CONNECTIVE
CONNECT / COLLECTIVE / CREATIVE
LIMINAL
AT THE THRESHOLD. BETWEEN ONE STATE AND THE NEXT.
LIMINAL describes the transitional space between what exists and what comes next.
Japan and Vietnam. Culture and culture. People and people. Brand and market. The present and the future.
We stand in the space between established definitions, where new possibilities can emerge.
境界に立つ。次の状態へ移る、その「あいだ」に存在する。
CONNECTIVE
CONNECTIVE is more than the act of connecting. For LIMINAL CONNECTIVE, the name carries three ideas: CONNECT / COLLECTIVE / CREATIVE.
CONNECTBRING WORLDS TOGETHER.
People, companies, markets, cultures and possibilities.
People, companies, markets, cultures and possibilities.
COLLECTIVEBUILD THROUGH DIFFERENCE.
Different talents, experiences and disciplines creating value together.
Different talents, experiences and disciplines creating value together.
CREATIVERECONNECT WHAT EXISTS INTO WHAT DOESN'T YET.
Break apart, rearrange and rebuild into something new.
Break apart, rearrange and rebuild into something new.
つなぐ。集める。つなぎ直す。そこから、まだない価値を生み出す。
CONNECT PEOPLE.
COLLECT IDEAS.
CREATE THE FUTURE.
COLLECT IDEAS.
CREATE THE FUTURE.
LIMINAL CONNECTIVE
LIMINAL CONNECTIVE is not a conventional phrase taken from a dictionary. It is a brand name defined by combining LIMINAL — the threshold between one state and the next — with CONNECTIVE — a concept shaped by CONNECT / COLLECTIVE / CREATIVE.
LIMINAL CONNECTIVE is not a conventional phrase taken from a dictionary. It is a brand name defined by combining LIMINAL — the threshold between one state and the next — with CONNECTIVE — a concept shaped by CONNECT / COLLECTIVE / CREATIVE.
WE STAND AT THE BOUNDARIES.
WE CONNECT WHAT COMES NEXT.
We stand at the boundaries, connect people, ideas and possibilities, and create value that does not yet exist.
境界に立ち、未来をつなぐ。
WE CONNECT WHAT COMES NEXT.
We stand at the boundaries, connect people, ideas and possibilities, and create value that does not yet exist.
境界に立ち、未来をつなぐ。
Behind
the Scenes.
We are not here to be the main act.
We connect people,
cross boundaries,
and unframe what already exists.
We break things apart, reconnect them,
and create what has yet to exist.
Beyond what is seen,
we create what will remain.
Rather than becoming the main act,
we create the stage for others to rise.
Rather than standing in the light,
we create the light.
We are the unseen.
We are the shadow.
From behind the scenes,
we connect people with possibility
and build the stage for what comes next.
BEHIND / 001
Something is always happening
before it becomes visible.
BETWEEN
WORLDS.
Industries. Cultures. Markets. People.
LIMINAL CONNECTIVE operates between industries, cultures, markets and people.
We identify possibilities that already exist, connect what has not yet been connected, and build the structure required to move them forward.
WE DO NOT SIMPLY INTRODUCE.We design
the connection.
04 / CONNECTIVE ECOSYSTEM — WHAT WE DO
WE
CONNECT.
01BEAUTY × BUSINESSBUSINESS CAPABILITYBEAUTY × CULTURE
Salon Management / Hair Design / Beauty Education / Creative Direction / Professional Development
VIEW CONNECTION ↗02JAPAN × VIETNAMBUSINESS CAPABILITYMARKET ENTRYMarket Research / Business Development / Local Partnership / Localization / Go-to-Market Strategy
VIEW CONNECTION ↗03BRAND × MARKETBUSINESS CAPABILITYPRODUCT × MARKETBeauty Products / Professional Products / Distribution / Logistics / Sales Development
VIEW CONNECTION ↗04EDUCATION × INDUSTRYBUSINESS CAPABILITYKNOWLEDGE × PEOPLEProfessional Training / Technical Education / Salon Education / Japan Training Programs / Human Development
VIEW CONNECTION ↗05PEOPLE × OPPORTUNITYBUSINESS CAPABILITYPEOPLE × POSSIBILITYBusiness Matching / Strategic Partnership / Creators / Models / KOL / Professionals / Companies
VIEW CONNECTION ↗ECOSYSTEM
DIFFERENT WORLDS / ONE CONNECTIONLIMINAL
CONNECTIVE
J-FIRST SAIGONHEADS FACTORYJBAandUSVIETNAM MARKETJAPANESE COMPANIESCREATORS / KOLEDUCATION / PEOPLEBRANDS / PRODUCTSCONNECTIVE
We do not build isolated businesses.
We build ecosystems.
We do not build isolated businesses.
We build ecosystems.
We build ecosystems.
CONNECTIONS
What matters is not the project.
It is what became connected.
1,000+ Beauty Professionals
Technical education and professional training developed across Vietnam.
Market Development
Connecting Japanese beauty brands with Vietnamese salons, education and distribution.
Professional Opportunity
Connecting Vietnamese beauty professionals with Japanese education and cross-border careers.
THE PERSON BEHIND THE CONNECTIONS
FOUNDER / CREATIVE CONNECTOR
BASHI
Japan → Vietnam
Since 2018
Beauty. Business. Education. Market. People.
Based in Ho Chi Minh City, working across the boundaries between Japan and Vietnam.
From salon management and hair design to professional education, market development and cross-border business.
More than 1,000 beauty professionals have participated in his education and training activities in Vietnam.
LIMINAL CONNECTIVE is not a new beginning. It is the structure created from years of connecting people, industries, cultures and possibilities.
Not the person in the spotlight.The person behind the connection.
WE ARE NOT
THE MAIN ACT.
WE BUILD
THE STAGE.
WE DO NOT
CHASE THE LIGHT.
WE CREATE IT.
LET'S
CONNECT.
A brand.
A person.
A market.
An idea.
A possibility.
If there is something worth connecting,
we should talk.
11/3B Nguyễn Ư Dĩ, Phường An Khánh,
TP. Hồ Chí Minh, Vietnam